How to write a mission statement?

January 23, 2010 - 9:49 am

I’m trying to put together a mission statement for my advertising/promotion company. But I’m kinda stuck on how to approach writing it. Can anyone help. I also need specifics and maybe an example.

This is from a business plan creation guide I wrote. Enjoy.

—————

Your mission statement is your path to your goal.

It is your pledge (promises) to your customers, stating the commitment(s)
you make to maintain your business image, ethics, standards and/or
philosophy.

Your path is constructed with paving blocks that together comprise essential
elements of your business. For example, state your customer-market,
product-service, geographic area that you will serve, business philosophy,
concern for public image, and other elements that are important. Write a
brief sentence or two about each of these elements.

Make your Mission Statement look like this:

WE WILL BE the preferred strategic link between our suppliers and customers.
WE WILL SERVE todayʹs needs for technology products and services, and tomorrowʹs needs for
business solutions.
WE WILL BE AMONG the leading industrial electronics and computer systems distributors in the
world.
WE WILL PROVIDE our investors with attractive financial growth, and our employees with an
equal opportunity for personal and professional growth.
WE TAKE PRIDE in our culture, dedicated to: integrity, growth, quality and success.
WE ARE COMMITTED to doing what we say we will do!

One Response to “How to write a mission statement?”

  1. Financial Freedom Guy Says:

    This is from a business plan creation guide I wrote. Enjoy.

    —————

    Your mission statement is your path to your goal.

    It is your pledge (promises) to your customers, stating the commitment(s)
    you make to maintain your business image, ethics, standards and/or
    philosophy.

    Your path is constructed with paving blocks that together comprise essential
    elements of your business. For example, state your customer-market,
    product-service, geographic area that you will serve, business philosophy,
    concern for public image, and other elements that are important. Write a
    brief sentence or two about each of these elements.

    Make your Mission Statement look like this:

    WE WILL BE the preferred strategic link between our suppliers and customers.
    WE WILL SERVE todayʹs needs for technology products and services, and tomorrowʹs needs for
    business solutions.
    WE WILL BE AMONG the leading industrial electronics and computer systems distributors in the
    world.
    WE WILL PROVIDE our investors with attractive financial growth, and our employees with an
    equal opportunity for personal and professional growth.
    WE TAKE PRIDE in our culture, dedicated to: integrity, growth, quality and success.
    WE ARE COMMITTED to doing what we say we will do!
    References :
    http://www.createyourbusinessplan.com

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